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MWV Finds Strong Link Between Packaging Satisfaction and Consumer Purchasing

2015-03-03 17:06:41| Paper - Topix.net

February 24, 2015 - Packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent and brand loyalty, according to Packaging Matters , MeadWestvaco's third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior. The data show a strong correlation between packaging satisfaction and the consumer behaviors that brands want.

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Category:Materials

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