je.st
news
MWV Finds Strong Link Between Packaging Satisfaction and Consumer Purchasing
2015-03-03 17:06:41| Paper - Topix.net
February 24, 2015 - Packaging continues to hold significant importance for global consumer satisfaction with a strong link to purchase intent and brand loyalty, according to Packaging Matters , MeadWestvaco's third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior. The data show a strong correlation between packaging satisfaction and the consumer behaviors that brands want.
Tags: link
strong
consumer
purchasing
Category:Materials