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Mercedes Seeks to Grab Sales Leadership Over BMW in 2013: The Race is On!
2013-12-05 20:04:20| AutomotiveDigest.com - Automotive Industry News
BMW sold more cars than Mercedes-Benz last year. But the sales worm is about to turn. MB is out to sell over 300,000 vehicles in the U.S. by the end of December. Both companies executive team are being cool about the race and playing down the significance of the contest to be the top-seller. November and December are big month for luxury car sales with massive TV ads with Ho Ho Santas and Red Ribbons galore. The BMW team would love to finish strong with sales records in December, but it may be unlikely that the BMW 320 can outsell the MB CLA series. Discounts and incentives are being used a sales weapons, including stair-stepping programs to motivate dealers sales teams. MOREThe Article Mercedes Seeks to Grab Sales Leadership Over BMW in 2013: The Race is On! appeared first on Automotive Digest.
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Category:Automotive