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Michael Kors, Ralph Lauren drive Fashion Week social chatter

2016-02-20 07:48:55| Apparel - Topix.net

Michael Kors Holdings Ltd and Ralph Lauren Corp were among the top-mentioned brands by social media users during New York Fashion Week, the result of a push by fashion houses to build buzz among fans who otherwise would not be exposed to their shows. Both companies were among the top five brands that received the most mentions on Twitter Inc during the week, which occurs twice a year and is considered one of the industry's highest exposure events, according to marketing technology company Amobee Brand Intelligence.

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