je.st
news
More on the cover story: Frontier Airlines' social strategy flies high amid turbulance
2015-07-28 16:10:24| Airlines - Topix.net
It's no secret that Frontier Airlines has spent the last year and a half undergoing a major rebranding, switching to an ultra-low-cost-carrier business model that couples low fares with extensive fees on things ranging from carry-on bags to ordering an in-flight soda. But for social media manager Brittany Lincoln , that model has given her the opportunity to use social media to add another dimension to marketing of the brand and interacting with customers.
Tags: high
social
story
cover
Category:Transportation and Logistics
Latest from this category |
All news |
||||||||||||||||||
|