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More on the cover story: Frontier Airlines' social strategy flies high amid turbulance

2015-07-28 16:10:24| Airlines - Topix.net

It's no secret that Frontier Airlines has spent the last year and a half undergoing a major rebranding, switching to an ultra-low-cost-carrier business model that couples low fares with extensive fees on things ranging from carry-on bags to ordering an in-flight soda. But for social media manager Brittany Lincoln , that model has given her the opportunity to use social media to add another dimension to marketing of the brand and interacting with customers.

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