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NADAs Perspective Explores Ramifications of Digital Trends

2014-10-31 02:19:01| AutomotiveDigest.com - Automotive Industry News

Jonathan Banks Executive Automotive Analyst NADA Used Car Guide Before Internet, consumer consideration for new or used was based on a limited number of influencing factors: previous brand experience, traditional media, and local dealership experiences. Todays better-informed buyer starts with a much smaller consideration set of online touch points. Post-purchase, consumers share their experiences and […] The Article NADAs Perspective Explores Ramifications of Digital Trends appeared first on Automotive Digest.

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