Home › Next-Gen TV audience measurement pioneered in Phoenix Model Market project
 

Keywords :   


Next-Gen TV audience measurement pioneered in Phoenix Model Market project

2019-04-04 16:10:23| Digital TV News

Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.

Tags: project market model audience

Category:Consumer Goods and Services

Latest from this category

All news
18.05Unpaid carers being forced to repay 250m to DWP
17.05Union forming stalled in US Mercedes-Benz
17.05Johnson & Johnson Acquires Atopic Dermatitis Treatment Biotech Company
17.05Register For Sustainable Cosmetics Summit
17.05Fewer crackers in Ritz boxes but price remains same
17.05Boeing boss's $33m pay package approved
17.05Urban Decay Renews Sponsorship Agreement with the Los Angeles Sparks
17.05Bank of England plans expansion of Leeds base
Consumer Goods and Services »
18.05Eastern North Pacific Tropical Weather Outlook
18.05Atlantic Tropical Weather Outlook
18.05Producers to be paid grid premiums for AngusLink beef scores
18.05This Week in Agribusiness, May 18, 2024
18.05This Week in Agribusiness, May 18, 2024
18.05Unpaid carers being forced to repay 250m to DWP
18.05Weekly Recap: Hempel, Axalta, KANSAI HELIOS Top This Weeks Stories
18.05Eastern North Pacific Tropical Weather Outlook
More »