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Nielsen expands cross-platform measurement across local markets

2018-09-26 14:40:23| Digital TV News

Nielsen (NYSE:NLSN) has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local DMAs. This custom solution leverages key Nielsen Total Audience solutions to measure reach, frequency, and GRP performance for ads and content across digital and TV at the local market level.

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