Home › Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google?
 

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Now that Google has put the hammer down on certain types of links, how can companies engage in link building that is good for customers and for Google?

2013-11-25 23:07:18| Marketing and Public Relations - M&O

First and foremost, link building should always start with your own website. Have you eliminated broken links? Have you correctly implemented 301-redirects for page URLs that have permanently changed? Do your internal links meet your visitors informational needs? Do your navigational links make sense? Can search engine robots follow all of your links including product pages? […]

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