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One Marketing Metric to Rule Them All? Group Believes It Has One

2015-11-23 21:31:35| Paper - Topix.net

After years of preparation and 18 month of research, the Marketing Accountability Standards Board believes it has a way to measure brand value and predict movements in market share. The method is surprisingly simple, and can move marketing executives closer to having the same credibility in boardrooms that finance or engineering executives long have enjoyed.

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