Home › Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment
 

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Pernod Ricard is back in Kentucky with Rabbit Hole Whiskey, but why did it ever leave? - Comment

2019-06-14 16:43:00| Daily beverage news and comment - from just-drinks.com

Ten years ago, Pernod Ricard sold Wild Turkey Bourbon to Campari Group. Today, as the French spirits group announces the purchase of Louisville's Rabbit Hole Whiskey, the question is not why the group has returned to the Kentucky Bourbon category, the real puzzle is, why did it exit in the first place?

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