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Scotts sees 95pc jump in high-value users via programmatic mobile ads
2016-04-16 03:39:47| Chemicals - Topix.net
Lawn and garden care marketer The Scotts Co. achieved 60 percent beyond its goal for application installs through a programmatic mobile advertising campaign that relied on data for better control, according to The executive explained that the app install push was supported through thousands of smaller campaigns targeted to various groups, and surprised Scotts Lawn when consumers outside of its goal demographic showed much more positive results.
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Category:Chemicals