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Success Case Study: Diet Coke in the US - Repositioning a tiring brand for a new generation

2019-01-10 01:00:00| Beverage industry market research - from just-drinks.com

Diet Coke underwent a relaunch at the start of 2018 to address years of slow decline. With a new can design, look, and flavor options, and a Millennial-focused marketing campaign, the brand reversed i

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