The Sparkling ICE brand notched up sales of more than $500m in 2014, is on course to top $600m in 2015, and has a fighting chance of reaching its well-publicized target of $1bn in 2018, assuming it can secure the shelf space it deserves, says Kevin Klock, CEO of brand owner Talking Rain. Given that Sparkling ICE was a $10m brand hardly anyone outside of the Pacific Northwest had even heard of five years ago, you wouldn't bet against him.