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Tesco Goes TSA on Shoppers to Grab Marketing Data

2013-11-05 18:48:20| TechNewsWorld

Tesco, a UK-based supermarket giant, is installing hundreds of screens that will scan shoppers' faces while they wait in line at its gas stations. The information gathered from the shoppers will then be dished to advertisers. Tesco struck a deal with Amscreen, which makes OptimEyes, a system that works by using a camera and TV-style screen.

Tags: data marketing grab shoppers

Category:Information Technology

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