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The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman
2014-03-20 19:15:00| Daily beverage news and comment - from just-drinks.com
When Ken Grossman co-founded Sierra Nevada Brewing Co 35 years ago, he had little expectation of the huge success the company would achieve. Today, it is the second largest independent brewer in the US, behind Boston Beer Co. But, how has Sierra Nevada managed to stay sharp in the increasingly-competitive craft beer sector? just-drinks deputy editor James Wilmore gets the lowdown from the Californian company's boss
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