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This Holiday Season, Shoppers Find It More Invasive to be Targeted In-Store than Online

2013-11-25 11:31:11| Wireless - Topix.net

ISACA's 2013 IT Risk/Reward Barometer found that two-thirds of US consumers believe certain personalized promotional tactics are invasive when shopping at brick-and-mortar stores, while only 55% found a similar set of tactics invasive when shopping on the Web.

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Category:Telecommunications

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