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TrueCar Seeks the Truth about Real Reason for Its Existence
2016-04-12 19:03:21| AutomotiveDigest.com - Automotive Industry News
The Situation: TrueCar has made a dramatic change about who they thought they were. TrueCars new management team has completely changed its core business model from being for the car shopping consumer to The dealer is our customer. TrueCar has ironically made this change look problematic & tenuously challenging by declaring that the new business model strategy is a WIN-WIN for dealers and car shoppers. The Significance of it all: Maybe three Questions: Will the dealer body believe the new Pledge and adopt the TrueCar pricing model? Will the Car Shopper and all those TrueCar affiliate members be OK with this new strategy? Will this new strategy enable TrueCar to finally make a profit? ______________________________________________________________________________________ The Article TrueCar Seeks the Truth about Real Reason for Its Existence appeared first on Automotive Digest.
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Category:Automotive