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Under Armour signs deal with legendary boxer Muhammad Ali
2015-02-18 17:53:26| Footwear - Topix.net
Under Armour Inc. has signed a deal with one of the greatest athletes in American sports history as it continues to position itself as a major threat to rival Nike Inc. Under Armour on Wednesday announced a multiyear agreement with Authentic Brands Group LLC, which manages legendary boxer Muhammad Ali . The Baltimore sportswear maker will use vintage video, photos and quotes from Ali in a marketing campaign that will launch in March.
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Category:Consumer Goods and Services