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Home › Volkswagen scandal: Even textbook crisis management can't save VW

 

Volkswagen scandal: Even textbook crisis management can't save VW

2015-09-23 15:58:06| Biotech - Topix.net

First, act fast. Second, take responsibility . Third, declare the crisis over and use your successful response to rebuild trust and brand equity as quickly as possible.

Tags: save management crisis vw

Category:Biotechnology and Pharmaceuticals

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