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"We are reacting aggressively to the lower alcohol whisky trend in Korea" - Pernod Ricard Asia

2018-06-11 17:03:00| Daily beverage news and comment - from just-drinks.com

The head of Pernod Ricard's Asia unit has said the company has lined up new brands and marketing innovations around lower abv whisky, as it looks to catch up with the trend in the Korean market.

Tags: lower asia korea trend

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