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What Fiat 500 Gained from Winning Dataium ASI Award

2013-07-01 19:14:12| AutomotiveDigest.com - Automotive Industry News

The Fiat 500 was the winner of the Sub Compact Car Category recently named in Dataiums first ever ASI (Automotive Shopper Intensity) Awards. The other two finalists in that category were the Hyundai Accent and Toyota Prius C. The ASI index provides automakers with a comprehensive forecast of consumer intent and shopper intensity. Winning these awards provides Fiat and other automaker winners with third party validation that the company is offering very good products. The ASI index has become a qualitative measure of consumer intent, shopping intensity, and desire. Keep reading! The Article What Fiat 500 Gained from Winning Dataium ASI Award appeared first on Automotive Digest.

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