Home What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment
 

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What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment

2016-04-20 18:32:00| Daily beverage news and comment - from just-drinks.com

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.

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