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Why personalisation isn't the future - it's the present
2019-07-25 19:12:00| Daily apparel & textile news and comment - from just-style.com
A shift from traditional mass manufacturing to more agile production with multiple capsule collections and scaled personalised production is being driven by hyper-connected consumers who thrive on instant gratification. For brands and retailers the challenge is to listen to what consumers want, and produce the right products at the right quantities for the right audience - which is where digitalisation and analytics comes in.
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Category:Consumer Goods and Services