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Why the past isn't all it's cracked up be, for younger consumers - Comment

2017-10-31 10:25:00| Daily beverage news and comment - from just-drinks.com

Nostalgia is a gloriously strange beast at the best of times. When it comes to marketing, however, brand owners would do well to consider the consumer's complicated relationship with the past. Spirits commentator Neil Ridley investigates.

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