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Comment - Soft Drinks & Water - Innocent on all Charges

2013-03-21 13:33:00| Daily beverage news and comment - from just-drinks.com

Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.

Tags: on all comment water

 

UK/US: Coca-Cola Co eyes Innocent expansion with deal to up stake

2013-02-22 19:17:00| Daily beverage news and comment - from just-drinks.com

The Coca-Cola Co has agreed a deal to acquire the "majority" of shares in UK smoothie maker Innocent it does not already own, as it looks to expand the brand internationally.

Tags: up eyes deal expansion

 
 

UK: Innocent pumps GBP14m into brand investment

2013-01-04 16:16:00| Daily beverage news and comment - from just-drinks.com

Innocent has unveiled a new year marketing campaign with a commitment of GBP14m (US$22.5m) to brand investment.

Tags: brand investment pumps innocent

 

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