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Anti-Keystone billionaire to launch a social media campaign against the pipeline

2013-06-20 01:29:30| Oil & Gas - Topix.net

San Francisco billionaire Tom Steyer, a friend to Barack Obama and a major Democratic financier, is unveiling a social media campaign on Thursday that aims to rally the president's formidable online army of supporters against the proposed Keystone XL pipeline.

Tags: the media social campaign

 

Twitter and Viacom announce social video marketing pact

2013-06-19 18:50:49| CNET News.com

The new deal, which will start with tweeted highlights during the MTV Video Music Awards, is the latest in Twitter's ongoing march to bolster its advertising muscle. [Read more]    

Tags: video social marketing announce

 
 

NewsGator's SharePoint add-on tries to filter and reduce enterprise social noise

2013-06-18 20:12:41| InfoWorld: Top News

NewsGator has upgraded its Social Sites ESN (enterprise social networking) add-on for SharePoint to make the software better able to tailor the content, notifications and capabilities it displays for each user. The overall goal is to make it easier for Social Sites users to stay engaged with work tasks, information and colleagues.[ Discover what's new in business applications with InfoWorld's Technology: Applications newsletter. ]

Tags: social reduce filter enterprise

 

Jive boosts mobile capabilities of its enterprise social suite

2013-06-18 14:47:13| InfoWorld: Top News

Jive Software is making a mobile push with new and enhanced mobile applications that have an emphasis on helping users of the enterprise social networking (ESN) suite create, not just view, content from their tablets and smartphones. Responding to a significant increase in mobile usage of its product, Jive has developed its first native iPad application, enhanced its existing iPhone application and upgraded its iOS software development kit.

Tags: social mobile suite enterprise

 

What is the Yin Yang of Social Media Marketing?

2013-06-17 18:30:58| AutomotiveDigest.com - Automotive Industry News

Nothing in the universe is totally Yin or totally Yang. Yin contains seeds of Yang and vice versa. Too much of one can weaken and consume the other. Your Social marketing energy should be spent on making sure you have a nice balance of Yin Yang. Here are 4 examples of a Yin Yang imbalance in your Social Media marketing and what you can do about it: 1. Broadcasting. Shouting messages about your products/services represents too much male principle. Add a strategy of engagement and concentrate on building relationships with your content. Evoking emotions is the key to successful marketing. Practice active listening and foster mutual understanding. Keep reading!The Article What is the Yin Yang of Social Media Marketing? appeared first on Automotive Digest.

Tags: media social marketing yang

 

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