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Two words spike Cheerios sales

2015-12-18 17:24:52| Beverages - Topix.net

General Mills says Cheerios sales rose 3 percent after it began labeling the boxes as "Gluten Free" and promoted the change in September. General Mills Inc. said Thursday its total cereal sales in the U.S. declined 5 percent in the latest quarter, hurt by Americans' ongoing move away from cereal and a pullback in promotions by retailers.

Tags: sales words spike cheerios

Art of the Cheerios: Teen's photos catch attention of cereal-maker

2015-11-18 17:39:29| Agriculture - Topix.net

The Oak Harbor High School sophomore caught the attention of corporate heavyweight General Mills, after she created a photography web log that features the "Os." Wezeman, 15, started an Instagram account called Travels_with_Cheerios in September after a camping trip on the island with her cousins.

Tags: art photos attention catch

General Mills is getting sued over Cheerios "Protein"

2015-11-17 13:32:51| Agriculture - Topix.net

Because the latest American diet obsession is protein-loading, you can leave it to the cereal companies with their colorful boxes and tricky lingo to try and get in on the action. But this time, it seems like Americans aren't buying it.

Tags: general protein mills sued

US consumer advocacy group CSPI sues General Mills over Cheerios Protein claims

2015-11-12 01:00:00| Food Processing Technology

US-based General Mills is being sued by the non-profit consumer advocacy group Center for Science in the Public Interest (CPSI) for a misleading promotional campaign and labelling.

Tags: general group claims consumer