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Vicious Fight Over a Princess Doll

2014-10-24 06:43:12| Toys - Topix.net

In a big-money court fight over dolls, MGA Entertainment claims Hasbro stole its employees and trade secrets to develop a Princess doll for Disney, and "cripple" MGA along the way. MGA ferociously defends its brands.

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Hasbro pips Mattel for Disney's Princess and Frozen franchise

2014-09-30 10:15:16| Toys - Topix.net

BENGALURU: Excerpts from Mattel, Inc., second quarter results : "For the second quarter, worldwide gross sales for Mattel Girls & Boys Brands were USD689.0 million, down 13 per cent versus the prior year. Worldwide gross sales for the Barbie brand were down 15 per cent.

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Hasbro captures Disney princess deal from rival Mattel

2014-09-26 02:34:53| Toys - Topix.net

Disney Frozen Feature Fashion Dolls are displayed at the Mattel booth, Friday, Feb. 14, 2014 at the American International Toy Fair in New York. Disney Frozen Feature Fashion Dolls are displayed at the Mattel booth, Friday, Feb. 14, 2014 at the American International Toy Fair in New York.

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Hasbro Wins Disney's Princess And Frozen Toy Deal

2014-09-25 22:35:50| Toys - Topix.net

Hasbro has just won Disney's Princess and "Frozen" toy deal! The deal begins in 2016, and Hasbro CEO Brian Goldner told the press: We have a true understanding of girls globally and how today's girls want to play. The entire Hasbro team is looking forward to providing consumers with inventive new play experiences based on the beloved Disney Princess and 'Frozen' characters and stories.

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The Wall Street Journal: Hasbro to partner with Disney to make Princess, 'Frozen' dolls

2014-09-24 19:07:09| Toys - Topix.net

Hasbro Inc. said Wednesday that it will partner with Disney Consumer Products to make Disney Princess and "Frozen" dolls, taking advantage of the blockbuster success of the animated movie. characters including Cinderella, Beauty and The Beast and The Little Mermaid.

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