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Editor's Viewpoint - Will Diageo's White Rum Foray Prompt Bacardi Buys?

2014-02-06 17:45:00| Daily beverage news and comment - from just-drinks.com

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.

Tags: white editors prompt rum

 

Product Launch - US: Diageo's Captain Morgan White Rum

2014-02-06 11:02:00| Daily beverage news and comment - from just-drinks.com

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.

Tags: product white launch morgan

 
 

Focus - Diageo's H1 Performance by Region

2014-01-30 12:10:00| Daily beverage news and comment - from just-drinks.com

Earlier today (30 January), Diageo posted slower sales growth in its fiscal half-year, compared to Q1. Here, just-drinks takes a closer look at the company's performance in the period by region.

Tags: region performance focus diageos

 

UK/IRELAND: Diageo's Ypióca gets major UK, Ireland launch

2014-01-29 15:58:00| Daily beverage news and comment - from just-drinks.com

Ypióca, the Diageo-owned premium cachaça brand, is being given a wider-scale launch in the UK and Ireland.

Tags: major ireland launch ukireland

 

UK: ASA rejects complaints over Diageo's Baileys Christmas ad - video

2014-01-29 11:22:00| Daily beverage news and comment - from just-drinks.com

Diageo has escaped sanction from the UK's advertising authorities after complaints that a Christmas TV ad for its Baileys liqueur brand featured "violent and aggressive" behaviour.

Tags: video christmas complaints asa

 

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