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Auto Dealers Upbeat Heading Into Busy Season

2014-02-11 12:52:17| Auto Dealers - Topix.net

The region's auto sales industry heads into the crucial President's Day push with hopes of approaching an all-time sales record in 2014, but with pressures that are squeezing profits.

Tags: auto season busy heading

 

Auto dealers push legislation to keep Tesla Motors out of Ohio

2014-02-10 22:19:01| Auto Dealers - Topix.net

In this Oct. 27, 2010, file photo, the new Tesla Model S electric sedan is shown during the unveiling of the new Tesla factory in Fremont, Calif.

Tags: auto ohio legislation push

 
 

Auto Dealers Gain Full Attribution on Their Marketing Spend

2014-02-10 22:02:52| AutomotiveDigest.com - Automotive Industry News

Situation: Dealers need to be able to identify lost opportunities and have the ability to attribute a showroom visit and a sale back to a website visitor. Solution: Auto dealers will now be able to gain full attribution on their marketing spend thanks to a new agreement between Polk (recently acquired by IHS) and HookLogic.  The new solution is a natural progression in the longstanding relationship between the companies and provides closed-loop reporting that demonstrates the effect HookLogics data driven, high-value incentives have on prospective customers. Programs such as HookLogics Web2Show and Lead2Show have long brought prospects to showrooms. Results: Purchase Analysis Reports provide auto dealers and OEMs the evidence they need for improved business decisions, said Brad Korner, vice president, automotive retail and media, at IHS Automotive. Armed with this information, dealers and OEM representatives can determine, on a monthly basis, exactly what is performing well and identify areas where they need to improve. Learn more about the reports features.The Article Auto Dealers Gain Full Attribution on Their Marketing Spend appeared first on Automotive Digest.

Tags: full auto marketing gain

 

Long Island Auto Dealers Help Collect Over 4,000 Winter Coats For Needy New Yorkers

2014-02-06 23:43:09| Auto Dealers - Topix.net

February 4, 2014 - Long Island automobile dealers of the Greater New York Automobile Dealers Association joined forces with their counterparts in Westchester, Rockland and New York City to collect and distribute more than 4,000 winter coats through New York Cares.

Tags: new long auto island

 

Auto dealers try to get buyers into vehicles faster amid Web advances

2014-01-27 04:43:45| Auto Dealers - Topix.net

One automotive executive wants car buyers to spend a mere hour in dealerships while completing the purchase.

Tags: web auto faster vehicles

 

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