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US: Big brewers should ditch brand extensions for new styles - research
2014-01-29 13:31:00| Daily beverage news and comment - from just-drinks.com
Mainstream US brewers have mostly failed to have a "lasting impact" on sales with expensive brand extensions and should instead copy craft brewers by launching new styles, according to a new report.
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Subaru Forester and Subaru Brand Score Big in IIHS Safety Awards
2013-03-07 08:56:41| AutomotiveDigest.com - Automotive Industry News
The Article Subaru Forester and Subaru Brand Score Big in IIHS Safety Awards appeared first on Automotive Digest.
Subaru Forester and Subaru Brand Score Big in IIHS Safety Awards
2013-03-07 08:34:03| AutomotiveDigest.com - Automotive Industry News
The completely redesigned 2014 Subaru Forester earned the Insurance Institute for Highway Safety's (IIHS) top award for good performance in its moderate overlap frontal, side, rollover and rear impact evaluations. This distinction has helped Subaru become the only automaker to earn a 2013 Top Safety Pick for every model it builds. "For four consecutive years, Subaru is the only automotive manufacturer with the distinction of earning IIHS Top Safety Pick awards for every model it builds," said Institute president Adrian Lund. "Subaru deserves praise for making safety a top priority."......The Article Subaru Forester and Subaru Brand Score Big in IIHS Safety Awards appeared first on Automotive Digest.
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