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Beam Suntory ready to play in lower-abv category - just-drinks EXCLUSIVE
2018-06-13 11:52:00| Daily beverage news and comment - from just-drinks.com
Beam Suntory's global CMO has said the company wants to stay ahead of trends for lower-alcohol spirits, hinting that the Jim Beam owner is considering launching new products in the sub-category.
Tags: category
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"Our latest campaign was fuelled by simply looking at Google" - just-drinks speaks to Beam Suntory's global chief marketing officer, Rebecca Messina
2018-06-13 11:09:00| Daily beverage news and comment - from just-drinks.com
Rebecca Messina joined Beam Suntory two-and-a-half years ago to lead global marketing after spending the previous two decades with The Coca-Cola Co. Yesterday, Messina took time out from Beam Suntory's annual global conference in Barcelona to sit down with just-drinks and talk about what lessons she has brought from Coca-Cola to her current role, the challenges of marketing around stock shortages and why there would be no winners from a Trump trade war.
Tags: google
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global
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FREE TO READ - just-drinks' Mergers & Acquisitions database - May 2018
2018-06-08 17:25:00| Daily beverage news and comment - from just-drinks.com
Here, just-drinks consolidates the M&A activity in the global drinks industry during May.
The winning ownership model, SABMiller lives and the CEO's money worries - The just-drinks Analyst
2018-05-29 12:57:00| Daily beverage news and comment - from just-drinks.com
In this month's visit to our pages, just-drinks' in-house analyst, Ian Shackleton, settles the company ownership debate, finds flickering embers of SABMiller and offers sympathies to CEOs dealing with rejected salary requests.
FREE TO READ - just-drinks' Mergers & Acquisitions database - April 2018
2018-05-11 17:08:00| Daily beverage news and comment - from just-drinks.com
Here, just-drinks consolidates the M&A activity in the global drinks industry during April.
Tags: free
read
april
database
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