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As revenue soars, Peet's Coffee launches first television campaign

2015-07-03 04:36:23| Food - Topix.net

As part of an aggressive growth and marketing strategy, Emeryville-based Peet's Coffee and Tea is launching its first-ever television advertising campaign.

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Facebook to offer video creators ad revenue share

2015-07-02 09:21:00| Telecompaper Headlines

(Telecompaper) Facebook will start offering this fall video creators on the social network a share of advertising revenue. Dan Rose, Facebook's VP of partnerships, told Re/code about the new revenue model and said many partners expected to publish more on Facebook as a result. The company will offer the same revenue split as YouTube - 55 percent for the video creator and 45 percent for Facebook. Facebook expects it can attract viewers easier than YouTube, as it can serve up ads without visitors needing to search for the content. The new 'Suggested Video' service will be a 'News Feed' of sorts that's exclusively video content. For example, if a user clicks on a video in their News Feed about snowboarding, he'll be taken to the Suggested Videos feed to watch that video, then can scroll down to see others that are similar. This "suggested" videos feed will use an algorithm to find the related content. The company plans further tests of the new service before deciding on a pricing model for the ads around the videos. 

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General Mills Revenue Growth Weaker Than Views

2015-07-01 15:18:38| Agriculture - Topix.net

General Mills Inc. on Wednesday reported weaker-than-expected revenue in its May quarter, as the food maker continues to struggle with changing consumer tastes and a strong dollar. Profit excluding one-time items came in above Wall Street expectations for the fiscal fourth quarter, while the company also saw its volume improve.

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Highway Revenue Hunt Goes On to Fill Senate Panel Bill Gap

2015-06-30 21:31:14| ENR.com: Headline News

Another short-term extension by July 31 seen as likely.

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Schnitzer Steel swings to loss as revenue slides

2015-06-30 17:14:35| Steel - Topix.net

The company has struggled recently with steep declines in ferrous-metals prices. But it has been restructuring--idling two of its eight automotive shredders and a handful of feeder yards, as well closing seven of its underperforming auto-parts businesses--which has helped the company cut costs.

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