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Barry Fitzwilliam Maxxium in Alcoholic Drinks (Ireland)

Barry Fitzwilliam Maxxium is expected to continue to benefit from offering a wide range of products across wine, beer, and spirits.

Improving purchasing power contributed to the premiumisation trend observed across various alcoholic beverages in 2015.

The total volume growth rate of alcoholic drinks dropped from 4% in 2014 to 3% in 2015.

Sales of alcoholic drinks in Argentina started to show signs of a recovery in 2015, driven by a government-oriented strategy.

FeCoVitA is increasingly focusing on positioning its products in higher price segments.

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