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Tag: consumers
Brewers Association unveils next craft push to US consumers
2018-08-30 18:28:40| Daily beverage news and comment - from just-drinks.com
The Brewers Association has kicked off the latest activation in its campaign to raise awareness of craft breweries in the US.
Tags: us
association
push
consumers
Edrington to run The Macallan Manor tour for US consumers
2018-08-29 15:02:00| Daily beverage news and comment - from just-drinks.com
Edrington has announced a US tour of a consumer-facing "immersive event" for its single malt Scotch whisky brand, The Macallan.
Do consumers know about beer terminology as well as you do? - Comment
2018-08-28 18:49:00| Daily beverage news and comment - from just-drinks.com
When a brewer talks about the value category, does the consumer understand what is meant? How about premium? Super-premium? And, what about craft? just-drinks' beer commentator, Stephen Beaumont, considers whether these terms mean as much to consumers as they clearly do to the global brewing industry.
Campari Group art campaign invites consumers inside a Campari cocktail
2018-08-28 16:58:00| Daily beverage news and comment - from just-drinks.com
Campari Group has launched an activation that hides a cocktail bar inside an art installation.
Tags: group
art
inside
campaign
71% of US consumers have a TV cord and plan to keep it
2018-08-27 20:30:31| Digital TV News
While cord cutting and shaving may be challenges for pay-TV providers, the vast majority of US consumers still say they are not ready to give up on these proven and deeply established sources of entertainment, according to GfK MRI research.
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