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Tag: individual
Service Marketing Targeted to Individual Customers
2013-07-01 22:33:53| AutomotiveDigest.com - Automotive Industry News
Customer lifecycle communications is now possible based on the individual customers needs, and its making service marketing plans more targeted to individuals. Frequency, format, tone and offers vary depending on what the available data dictates. Data sources used include: Vehicle information: purchase type, model, model year, engine, recall if applicable, and real time mileage. Owner history: past services performed, appointment scheduling, geographic driving conditions, roadside assistance usage, telematics usage, and survey results. Demographic and psychographic data: age, gender, interests, and buying patterns. Theres four things to look at for setting up an automated platform that makes it easy for dealers to set it and forget it dealing with customized campaigns for individual customers. Tim Bowles of Minacs Marketing Solutions looked at the available data and how it fits into predictive modeling for smart ROI. Click here to read more about how dealers can bring these effective marketing campaigns to service departments using strong-performance tactics.The Article Service Marketing Targeted to Individual Customers appeared first on Automotive Digest.
Tags: service
marketing
individual
customers
Climate Change Impact of Individual Transportation Choices Reported in New Study
2013-06-17 23:02:00| Climate Ark Climate Change & Global Warming Newsfeed
Nature World News: A new study of the individual carbon footprint from leisure or business travel reveals that while air travel continues to have the largest environmental impact, people's terrestrial transportation preference can still make a big difference in how much individual actions contribute to climate change. Researchers at the International Institute for Applied Systems Analysis (IIASA) and the Center for International Climate and Environmental Research (CICERO) studied the impact of passenger trips of 500-1,000...
Tags: change
study
individual
reported
Kontron COM Express Computer-on-Module Accelerates Individual Implementation of 4th Generation Intel Core Processors
2013-06-11 14:00:00| Railway Technology
Kontron today announced the launch of the COM Express basic Computer-on-Module COMe-bHL6 that accelerates and eases the implementation of 4th generation Intel Core i7/i5/i3 and Celeron processors into individual application platforms.
Tags: individual
express
generation
core
Better simulation of complex events raises bar for predicting individual needspreferences
2013-05-05 22:19:02| Air Courier - Topix.net
Long ago I worked as an analyst on Wall Street. The first company that I analyzed was Federal Express, which at the time had not yet shipped its first package.
Tags: events
bar
individual
complex
Report: US pushing plan for individual climate goals at UN talks
2013-05-04 16:00:00| Climate Ark Climate Change & Global Warming Newsfeed
The Hill: A United States-led plan that would allow countries to set their own climate targets is gaining traction at United Nations climate change talks. The initiative amounts to scrapping the foundation of the Kyoto Protocol, which was struck in 1997 and set marks for reducing global emissions by 2012. The 160 nations involved in the Bonn, Germany, negotiations are looking to hammer out a plan to prevent a temperature rise of 3.6 degrees Fahrenheit by 2020. The next chance to strike an agreement would...
Tags: un
report
plan
individual
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