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Tag: brands
Why brands should tap into consumers' beliefs and values - Consumer Trends
2017-06-29 11:56:00| Daily beverage news and comment - from just-drinks.com
Recent research from global marketing consultancy Edelman reveals consumers are increasingly inclined to choose brands on the basis of shared values. Communicating ethical positions through brand marketing can, therefore, offer significant new opportunities to build brand loyalty but, Ben Cooper writes, belief-driven consumers expect companies to act in accordance with those beliefs, and not just espouse them.
Tags: values
brands
consumer
trends
InfoTrends to survey brands about package printing needs
2017-06-28 15:59:00| Label and Narrow Web Breaking News
The study aims to help label and packaging equipment vendors and converters increase demand for digital printing.
Tags: needs
brands
survey
package
Constellation Brands Q1 fiscal-2018 results - Preview
2017-06-27 15:32:00| Daily beverage news and comment - from just-drinks.com
Ahead of the release on Thursday of Constellation Brands' results for its first quarter fiscal-2018, here's a look at the events that shaped the three months to the end of May for the company.
Tags: results
brands
preview
constellation
The IWSR Real 100 Spirits Brands Worldwide - The Facts
2017-06-27 14:15:00| Daily beverage news and comment - from just-drinks.com
The IWSR's annual top 100 list of global spirits by volume has just been released, and on the whole, it is very much like last year's. Hite-Jinro's Jinro easily holds on to its commanding position at the top - the South Korean soju sold more than the brands in second and third combined - while there was only a minor shuffling of places in the top 10.
Tags: the
real
brands
worldwide
This week in soft drinks & bottled water, featuring the departure of Bai Brands' founder, juice's lead weight and Sprite's US hip-hop push
2017-06-23 16:34:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global soft drinks & bottled water categories. Click the links to see our round-ups for beer & cider and spirits & wine.
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