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Vita Coco launches European marketing campaign

2015-06-19 18:27:00| Daily beverage news and comment - from just-drinks.com

US-based coconut water firm Vita Coco has launched a Europe-wide marketing campaign as part of a GBP2m push.

Tags: marketing european campaign vita

 

Diageo launches UK Pimm's Cider Cup campaign

2015-06-18 12:48:00| Daily beverage news and comment - from just-drinks.com

Diageo is to launch an advertising campaign for its Pimm's Cider Cup brand, starting in July.

Tags: cup campaign launches cider

 
 

US hedge fund steps up campaign against US$8 billion Samsung asset shake-up

2015-06-18 05:04:51| Electronics - Topix.net

U.S. hedge fund Elliott ramped up its campaign against a proposed US$8 billion merger of two Samsung Group firms, creating a website to lay out its case and saying it wants corporate governance improvements rather than an unfair deal. SEOUL: U.S. hedge fund Elliott ramped up its campaign against a proposed US$8 billion merger of two Samsung Group firms, creating a website to lay out its case and saying it wants corporate governance improvements rather than an unfair deal.

Tags: steps samsung fund campaign

 

MTA rail crossing safety campaign expanded to movie theaters

2015-06-18 00:57:54| Railroads - Topix.net

The MTA Wednesday formalized a partnership with the nation's leading rail safety organization to raise awareness about railroad track dangers, including through a first-of-its-kind advertising campaign. The respective heads of the Metropolitan Transportation Authority and the nonprofit Operation Lifesaver Inc. signed the agreement that will see the two groups work together on several rail... The MTA Wednesday formalized a partnership with the nation's leading rail safety organization to raise awareness about railroad track dangers, including through a first-of-its-kind advertising campaign.

Tags: movie safety expanded campaign

 

Heineken launches Symonds cider campaign in UK

2015-06-17 11:50:00| Daily beverage news and comment - from just-drinks.com

Heineken has launched its first above-the-line marketing campaign in the UK for Symonds Founder's Reserve Cider, as part of a GBP2m (US$3.15m) push for the brand.

Tags: uk campaign launches heineken

 

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