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Pernod Ricard eyes Gen Z with Malibu dance campaign

2020-08-05 14:34:00| Daily beverage news and comment - from just-drinks.com

The UK division of Pernod Ricard has kicked off a marketing campaign for Malibu targeting Gen Zs.

Tags: eyes dance gen campaign

 

Kingsland Drinks launches ocean clean-up campaign with The Hidden Sea wine

2020-08-05 13:47:00| Daily beverage news and comment - from just-drinks.com

UK drinks company Kingsland Drinks has agreed to distribute Australian sustainable wine brand The Hidden Sea, as the pair look to push an ocean clean-up campaign.

Tags: sea wine hidden campaign

 
 

The Coca-Cola Co billboard campaign sends poem to smartphones

2020-07-31 16:47:00| Daily beverage news and comment - from just-drinks.com

A campaign from The Coca-Cola Co will download a specially-written coronavirus poem to smartphones that scan new billboard ads and other out-of-home sites.

Tags: to campaign sends poem

 

Jones Soda Co reunites with Tony Hawk in craft campaign push

2020-07-29 14:33:00| Daily beverage news and comment - from just-drinks.com

Jones Soda Co has lined up a new campaign as the US soft drinks maker looks to highlight its 'craft' credentials.

Tags: jones campaign tony push

 

Cognac trade group eyes bartenders with US campaign

2020-07-24 15:55:00| Daily beverage news and comment - from just-drinks.com

Cognac's governing body, the Bureau National Interprofessionnel du Cognac, has launched a US campaign targetting online education for bartenders.

Tags: group trade eyes campaign

 

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