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Tag: seo
3 Things You Can Do Today to Improve Your Dealer Website SEO
2013-01-26 19:16:52| AutomotiveDigest.com - Automotive Industry News
Search engine marketing has been in a state of constant flux for nearly a year now. It has always been a challenge keeping up with the changes, but today the changes are coming at us so rapidly that we have to stay tuned in at all times. This is good for those who truly do stay on top; dealers and vendors who have the right plans up front but who also keep them fluid enough to change on the fly are the ones that will have the most success in 2013. Here are some of the things that we know work today and that will continue to work in the foreseeable future. Take more control of the outcome by doing these simple tasks regularly. Build a Content Page Assuming you have a proper CMS that allows for it, you should build a content page. This isnt a conversion page. Its not a page that will compel visitors to buy a car. Its a page with interesting content that only you can supply that supports your conversion pages. Continue reading for more tips from JD Rucker, Director of Social Media at TK Carsites.
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today
website
things
Video SEO Strategies for Local-Search Marketing
2013-01-25 14:46:11| AutomotiveDigest.com - Automotive Industry News
Learn how to use video SEO to dominate local-search listings and gain an edge over your competition. Video listings in car shoppers' search results have a 41 percent higher click rate than static text links. This workshop reviews techniques to implement a complete video SEO strategy to increase your online market share. Techniques to be reviewed include: proper keyword optimization, distribution, upload frequency, realistic expectations, video length, and ROI. Presenter: AJ Leblanc, Car-Mercial Schedule: February 8, 2013 12:15 p.m. 1:30 p.m. Room W300 February 8, 2013 3:45 p.m. 5:00 p.m. Room W308CD
Tags: video
marketing
strategies
seo
The Fluff-Free Guide to Writing Powerhouse SEO Content
2013-01-19 22:15:01| AutomotiveDigest.com - Automotive Industry News
We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasnt already clear, Google has made sure to hammer us over the head with update after update, enforcing increasingly rigorous standards around requiring fresh, relevant, and better quality content. But how do we go from writing trivial keyword-stuffed fluff to writing good content? More importantly, how do we go from good content to dynamite, thunderstruck, powerhouse content? There are three keys to writing SEO content that will set your website apart from the masses: 1. Language. Tone, word choice, and reader level are a key part of creating relevant content. Use language that your audience will not only grasp, but will identify with. Promote relevance and decrease bounce rates by writing in a way that attract visitors that are meant to be your readers. In the dealership, your daily conversations may be filed with industry slang, but filling your dealer website content with terms like ups and be-backs will alienate the average car-shopper. Keep the insider talk on the lot and opt for simple, user-friendly terms that appeal to those not immersed in the automotive retail world. If you adhere to this, you are going to create a loyal following of readers that return week after week (or day after day!), which Google absolutely loves. Getting return visits shows the inherent value of your website, and protects you from getting slammed by the Google Quality Police. Keep reading ...
Tags: content
guide
writing
seo
Tru Fragrance Partners With Danny Seo
2013-01-09 16:00:00| Happi Breaking News
Collection will feature a mix of scents and skin care.
Tags: partners
seo
danny
fragrance