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Whirlpool pushes aside the dirty laundry to talk about caring in new ad campaign

2014-10-08 22:00:54| Appliances - Topix.net

Home appliances behemoth Whirlpool and its ad agency of record DigitasLBi Chicago are launching a new brand campaign that definitely doesn't resemble your run-of-the-mill advertising for washers, dryers, refrigerators and such. As such, Whirlpool's departure from the norm - and the expected - for advertising in this category has to be characterized as a risk too.

Tags: new talk campaign dirty

 

Industry Pressure Causes E.U. To Stop Calling Tar Sands Dirty

2014-10-08 12:00:00| Climate Ark Climate Change & Global Warming Newsfeed

ClimateProgress: After years of intense lobbying from Canadian fossil fuel interests and government officials, the European Union has abandoned plans to label Canadian tar sands, or oil sands, as dirtier than other forms of crude oil. A European Commission proposal released on Tuesday would make it so that no transportation fuel used in the E.U. would be penalized for the carbon intensity of its production. This redefinition would make it easier for oil suppliers to export energy intensive tar sands to the 28-country...

Tags: industry stop pressure calling

 
 

EU abandons 'dirty' label for tar sands oil

2014-10-07 13:29:00| Climate Ark Climate Change & Global Warming Newsfeed

Reuters: A European Union plan to label tar sands oil as highly polluting in its fight against climate change has been abandoned after years of opposition led by major producer Canada. A proposal published by the European Commission on Tuesday removes an obstacle to Canada exporting tar sands crude to Europe and comes at a time when tensions between the EU and top oil supplier Russia are running high. EU sources, speaking on condition of anonymity, said the desire for a trade deal with Canada had been a...

Tags: oil label dirty tar

 

China's war on pollution could leave Australia dirty coal out in cold

2014-09-25 16:39:00| Climate Ark Climate Change & Global Warming Newsfeed

Ecologist: To tackle its serious air pollution, China is imposing stringent restrictions on dirty coal high in ash or sulphur, writes Shabbir Ahmad. One result: half of Australia's coal exports to China face exclusion, or extra 'washing' costs. But Australia's response is not to raise environmental quality. Instead, it's increasing production. if Australia wants to remain an energy exporter far into the future, it should focus on developing renewable energy products. China's recent move to limit imports...

Tags: out war leave australia

 

Water Quality At Home: Dirty Water

2014-09-23 20:22:06| PortlandOnline

Tags: home quality water dirty

 

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