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Orange name to go as Swiss unit rebrands

2015-03-31 02:00:00| Total Telecom industry news

Swiss telco to adopt new brand in wake of Xavier Niel acquisition; sees revenue creep up in 2014.

Microsoft cant make up its mind, rebrands Universal applications as Windows apps

2015-03-27 18:45:36| Extremetech

Microsoft has decided that new applications developed for its Windows 10 platform will be known as "Windows 10 apps," while old software built for desktops and laptops will be "Windows desktop applications." We pine for Metro branding.

Tags: make windows mind applications

American Apparel Rebrands: Now Casting - Real Models' Not - Instagram Hoes'

2015-03-26 01:42:36| Apparel - Topix.net

Fashion retailer American Apparel has found itself in the center of yet another controversy, after a leaked email revealed the company is only looking to hire "real models," rather than "Instagram hoes," for future advertising campaigns. The clothing merchandiser is known for its controversial and provocative ads and in the past has cast pornographic actors in several of its campaigns.

Tags: real american models apparel

Espar Rebrands to Eberspaecher

2015-03-25 00:06:14| Trucking - Topix.net

Premiering at the Mid-America Trucking Show in Louisville, Kentucky: Espar reveals new name at the largest heavy-duty trucking industry event in the world. Since 1973, Espar has delivered the state-of-the-art German technology that is the Eberspaecher brand of products, to the North American marketplace.

Tags: rebrands