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This week in beer & cider, featuring how Anheuser-Busch InBev has navigated the last five years, Molson Coors squares up to craft beer and just-drinks meets Asahi Europe's CEO
2018-05-11 16:37:00| Daily beverage news and comment - from just-drinks.com
Here's a round-up of this week's top stories from the global beer & cider categories. Click the links to see our round-ups for soft drinks & bottled water and spirits & wine.
Health & wellness "good for beer" - Asahi Europe CEO
2018-05-10 13:52:00| Daily beverage news and comment - from just-drinks.com
The head of Asahi Europe has calmed concerns that younger consumers are more likely to hit the gym than their local bar, telling just-drinks that the health & wellness trend is "good for beer".
"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe CEO - Part II
2018-05-10 12:55:00| Daily beverage news and comment - from just-drinks.com
After leading the sell-off of SABMiller's European beer brands to Asahi, Hector Gorosabel was then hired by the Japanese group to take them to a new audience, as CEO of its European office. In the second of just-drinks' two-part interview (click here for part I), Gorosabel discusses how the old SAB playbook is still in use, the challenges of brewing Asahi Super Dry in Europe, and why the health & wellness trend shouldn't frighten the beer industry.
"At SABMiller, we went through a bit of disbelief and almost denial" - just-drinks meets Hector Gorosabel, Asahi Europe CEO - Part I
2018-05-08 11:27:00| Daily beverage news and comment - from just-drinks.com
As the man in charge of Peroni Nastro Azzurro, Grolsch and SABMiller's other European brands sold off after its takeover, Hector Gorosabel had a front-row seat for the dismantlement of one of the world's major brewers. Then, Asahi came calling and offered him the chance to lead his former charges in a fresh direction for the Japanese giant. In a two-part interview with just-drinks, Gorosabel discusses how he came to accept his new role, and reveals the behind-the-scenes emotions as SABMiller went out of existence.
Asahi unveils UK marketing campaign for Super Dry
2018-04-26 14:39:00| Daily beverage news and comment - from just-drinks.com
Asahi has lined up its "biggest ever" marketing push for the Asahi Super Dry brand in the UK market.
Tags: super
marketing
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