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GLOBAL: Pernod Ricard invites consumers to 'Rise Above' in Martell ad

2013-01-14 16:32:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has launched a global; marketing campaign for its Martell Cognac brand.

Tags: ad global rise consumers

 

Pernod Ricard will splash cash on international not local brands after a 103m sale

2013-01-08 02:49:13| Beverages - Topix.net

Pernod Ricard has finalized the a 103m sale of its Danish akvavit brands Aalborg and BrA ndums to Norway's largest spirits producer Arcus-Gruppen following regulatory approval, and reaffirmed its strategic focus on 14 international 'priority brands'. Announced last July, the US $134m deal also involves Pernord Ricard selling German akvavit brand ... (more)

Tags: international local sale cash

 
 

FRANCE: Pernod Ricard seals spirits deal with Arcus Gruppen

2013-01-04 18:07:00| Daily beverage news and comment - from just-drinks.com

Pernod Ricard has completed the sale of several non-core European spirits brands to Arcus Gruppen for EUR103m (US$134.4m).

Tags: france deal spirits seals

 

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