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Shift Makes Buying a Car as Easy as Ordering a Pizza

2017-11-10 18:06:12| AutomotiveDigest.com - Automotive Industry News

Shift makes buying a car as easy as ordering a pizza—But extra toppings won’t be $2.50.by Roberto Baldwin @Strngwys   Buying a car is a pain. Especially if you’re looking to save some cash by purchasing something used. You end up scouring tons of random Craigslist listings and dreading the moment a used car dealer […] The Article Shift Makes Buying a Car as Easy as Ordering a Pizza appeared first on Automotive Digest.

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Researchers find consumers compensate for fuel-efficient car by buying bigger second vehicle; losing 60% of fuel economy savings

2017-09-27 09:55:42| Green Car Congress

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Aral car buying trends study: German new car buyers looking to gasoline, hybrid vehicles

2017-08-21 17:55:40| Green Car Congress

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Guess What? Car Buying Revolution is hereThey are Going to Buy Online More & More

2017-04-05 21:11:40| AutomotiveDigest.com - Automotive Industry News

What is the SITUATION with Car Buying? Fundamental change is going on. About how customers buy cars differently. Spending More time online researching then buying online. SIGNIFICANCE OR WHAT YOU CAN DO: Get the car shopper to your Website ASAP. Do all you can to keep consumers on your Website. Bottom line: Get the consumer to visit your dealership. Click & Learn what your dealership team can do to capitalize on this car buying revolution ____________________________________________________________________________ The Article Guess What? Car Buying Revolution is hereThey are Going to Buy Online More & More appeared first on Automotive Digest.

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The Most Frustrating Step in Car Buying Its Not What You Think. New Research Measures Emotions During Purchase

2017-01-18 23:10:51| AutomotiveDigest.com - Automotive Industry News

Freak Out, Buy a Car: 5 of 8 Emotional Steps in buying a car are Negative, Frustrating & Fearful. SITUATION That Prompted Research: Emotions drive purchase decision;Cause shoppers to leave before sale. Buyer research rates positive feelings during 8 steps of purchase. Tradein appraisals, deal terms, & financing made people disappointed. SIGNIFICANCE of Research: Dealers can control car buying experience & manage buyer emotions. Emotional highs & lows of vehicle purchase are measured & rated. Dealers to be transparent with pricing, payments & educate prior to F&I. The Most Frustrating Step in Car Buying Car Its Not What You Think. New Research Measures Emotions During Purchase

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