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Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less
2016-05-04 20:29:47| AutomotiveDigest.com - Automotive Industry News
The Situation: One Third of population or 222M in U.S. & rich countries are over 60. These people spend $4T per year and number(s) are growing. Only 31% of companies are focusing sales & marketing on this market Significance: Why is this? Young people dominate marketing, agencies, & media-buys Older Car Shoppers are going to reshape the automotive business landscape Biggest challenge: What is old anymore? 60 is the new 40 & so on. Automobile & health care industries are on this Grey Market with a Silver Rush Marketers are discretely learning in early stages of a market revolution What You Can do: Go to startling Economist article The Grey Market and alarm your marketing department. _______________________________________________________________________ The Article Older People About to Revolt: They Spend $4 Trillion a Year & Marketers Seem to Care Less appeared first on Automotive Digest.
Coal power glut puts $US1 trillion investment at risk
2016-03-30 13:59:00| Climate Ark Climate Change & Global Warming Newsfeed
Sydney Morning Herald: The equivalent of 1500 coal-fired power stations are being developed worldwide despite the declining use of electricity generated from coal, pointing to a potential waste of capital of almost $US1 trillion, according to a report funded by three anti-fossil fuel groups. The startling figures from the study carried out for CoalSwarm, Sierra Club and Greenpeace. They are to be released on Wednesday as local environmentalists ramp up their lobbying amid concern the Indian government will press for...
Tags: power
risk
investment
puts
Paris Climate Deal Seen Costing $12.1 Trillion Over 25 Years
2016-01-28 22:00:00| Climate Ark Climate Change & Global Warming Newsfeed
Bloomberg: If the world is serious about halting the worst effects of global warming, the renewable energy industry will require $12.1 trillion of investment over the next quarter century, or about 75 percent more than current projections show for its growth. Thats the conclusion of a report setting out the scale of the challenge facing policymakers as they look for ways to implement the Paris Agreement that in December set a framework for more than 195 nations to rein in greenhouse gases. The findings...
Tags: years
paris
deal
climate
The world has discovered a $1 trillion ocean
2016-01-22 15:00:00| Climate Ark Climate Change & Global Warming Newsfeed
Bloomberg: As chairman of investments at Guggenheim Partners, Scott Minerd thought he had a realistic view on how big an economic challenge climate change poses. Then, at a Hoover Institution conference almost three years ago, he met former U.S. Secretary of State George Shultz. Minerd recalled him saying: Scott, imagine that you woke up tomorrow morning, and the headline on the newspapers was, 'The World Has Discovered a New Ocean. The opening of the Arctic, Shultz told him, may be one of the most important...
Tags: world
ocean
discovered
trillion
Increasing renewable energy boost global GDP $1.3 trillion
2016-01-17 01:38:00| Climate Ark Climate Change & Global Warming Newsfeed
Financial Express: A 36 per cent share of renewable energy in the global energy mix by 2030 would increase global gross domestic product by nearly $1.3 trillion, generating millions of jobs and helping countries like India dependent on importing oil and gas, a new study says. 'Renewable Energy Benefits: Measuring the Economics`, released today at Abu Dhabi during the International Renewable Energy Agency`s (IRENA) sixth assembly session, provides the first global estimate of the macroeconomic impacts of renewable...
Tags: global
energy
increasing
boost
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