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How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai
2018-06-15 19:30:47| Marketing and Public Relations - M&O
What are the best ways that digital marketers can improve trust, gain authority, and grow credibility? Actionable answers await as TopRank Marketing chief executive and co-founder Lee Odden presents a major global keynote presentation during the Indian Digital Marketing Awards conference on June 27, 2018 in Mumbai, India. [caption id="attachment_6801" align="alignright" width="200"] Lee Odden[/caption] Lee brings his noted influencer marketing background to IDMA 2018 for "5 Secrets to Growing Influence in Marketing," which he'll present as a conference global keynote speaker on Wednesday, June 27 at 12:25 p.m. in Mumbai. "The average tenure of a CMO is under four years, representing a crisis in confidence when it comes to marketing," Lee noted. "To advance the valuable contributions marketing can make to everything from short-term sales to long-term market share, it is important for marketers to build trust and influence within their own organization," Lee added. Lee will examine how you can bring marketing back in a digital world with a recent past that has been marred by challenging concerns facing media platforms from fake news to inappropriate content, to measurement. Lee will explore what needs to be done to dial the conversation back on marketing, and to put the smart marketer at the forefront of change. With the credibility of marketing among customers and within companies at risk, how can marketers improve trust, authority and credibility? In this keynote presentation, Lee will share five actionable secrets to building greater influence in marketing, to help you: Understand the nature of influence both internally and with customers Build trust with company executives to inspire more confidence in marketing Learn how major brands are using influence to achieve greater success with marketing to customers Put marketing first by making customers the focus of your digital marketing Registration and complete IDMA 2018 conference details are available on the IDMA 2018 website. We hope you'll join us in Mumbai for Lee's latest insightful keynote, or follow along on Twitter using the #e4mIDMA hashtag. The post How Can Marketers Improve Trust, Authority & Credibility? Lee Odden Explores During IDMA 2018 Keynote In Mumbai appeared first on Newsroom.
Calling Aspiring Marketers: Apply for a TopRank Marketing Internship
2018-05-04 17:41:40| Marketing and Public Relations - M&O
For nearly two decades, our agency has been on an incredible journey one with many new beginnings. We got our start as a PR agency that quickly grew our offerings to include SEO. Then content. Then social media. And the list goes on. Of course, as we grew into a full-service, integrated digital marketing agency, our team also grew. As weve grown, one thing has become crystal clear: Were all incredibly passionate about what we do and who we do it with. And this passion is fueling our core purpose as a company. From our clients to our employees to the marketing community at-large, we want to build marketers into clever, curious, and courageous people and professionals. And our purpose is helping us write the next chapter nurturing marketers-in-the-making. So, were launching the TopRank Marketing Internship Program and applications for the Minnesota-based internship positions are now being happily accepted. Below we share the important details you need to know. Internship Program Overview Who Should Apply Were looking for two to three aspiring, local marketers-in-the-making who are at least 18 years old. This opportunity is open to applicants of all educational backgrounds who possess: Exceptional verbal and written communication skills Strong decision-making and problem-solving skills Ability to work independently and as part of a team An eye for detail A passion for digital marketing If youre a student with specific requirements for your coursework, well work with you to help meet those needs. What Youll Learn Interns will have the opportunity to engage with and shadow team members across all functional areas including: Account Management Content Marketing SEO Social Media Marketing Influencer Relations and Marketing Digital Advertising Analytics Design Business / Operations As you experience each functional area, youll participate in mini-projects to hone new skills and build a final project piece by piece. At the close of the program, youll present your project to the team. Where Youll Learn Youll work in-house at TopRank Marketing headquarters, 10405 6th Ave. NE, Minneapolis, MN 55441. When Youll Learn The 12-week program will commence in May and end in August. The paid position is part-time, requiring a commitment of 4 hours per day, 4 days a week for the run of the program. Why You Should Apply Whether youre interested in becoming a marketing writer or graphic designer, this paid position gives you the opportunity to experience all disciplines within a fast-faced agency setting as well as take away actionable insights and skills to grow in your career. How You Can Apply The application deadline is 5 p.m. Friday, May 11. Email your resume and cover letter to Katie Uphus, Vice President of Operations, at kuphus@toprankmarketing.com. Got Questions? Weve got answers. If youre looking for more information on our inaugural intern positions, get in touch with Katie Uphus at kuphus@toprankmarketing.com. The post Calling Aspiring Marketers: Apply for a TopRank Marketing Internship appeared first on Newsroom.
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Taking financial services marketers on the GDPR journey
2017-08-09 15:23:26| Capgemini News Feed
Language Worldwide Jeroen van Zeeland Share: Share this page Search Keyword: GDPR, marketers, marketing, data, landscape, regulation
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Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B
2017-06-20 16:50:12| Marketing and Public Relations - M&O
London is an amazing city filled with rich history, endless art galleries and gorgeous parks and rivers. Another dazzling attraction, so to speak, is the B2B Marketing Ignite 2017 conference. As the most influential event of its kind in the world, this gathering focuses on B2B marketers, their goals and challenges and provides actionable tips…The post Lee Odden Brings Influencer Marketing Hope for B2B Marketers at #IgniteB2B appeared first on Newsroom.
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Your Goldmine: How dealers & marketers are using Adobe DPI to access 15B website visits & 2.2 M online sales
2016-08-22 21:03:54| AutomotiveDigest.com - Automotive Industry News
The Article Your Goldmine: How dealers & marketers are using Adobe DPI to access 15B website visits & 2.2 M online sales appeared first on Automotive Digest.
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