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Tag: quicker
Google Challenging Agency Ad Process: Sez Create Your Own Brand Videos for YouTube [Quicker, Cheaper, & Speedier Production & Feedback]
2017-01-04 22:12:11| AutomotiveDigest.com - Automotive Industry News
SITUATION YouTube Labs is now linking brands with YouTube Creators. How: By Creating a platform for a series of videos for each brand Disrupts of traditional advertising model & bypasses broadcast, cable TV Delivers FB & YouTube directly to customer on the video publishing platforms. YouTube video bloggers growing part of marketing content creation for brands. SIGNIFICANCE Implications for Ad Agencies, video production houses, publishers, buyers of ads.as well as Automotive companies. Moves Google into a sort of talent brokerage. Called "Agile Method" by SW developers to achieve better, faster, cheaper ads. Emphasis on speed to stream, with agency work going straight to production. Scripts approved, guided by insights & market knowledge from YouTube creators. Optimized video then put online to listen to conversations & feedback from consumers. See AD Age article in its entirety Google Links Brands With YouTube Creators: Are Agencies and Influencer Networks Threatened? _______________________________________________________________________
Tags: feedback
create
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google
AI Is Helping Pacers Fans Get Their Beer, Nachos Quicker
2016-10-10 22:02:59| PC Magazine Software Product Guide
WaitTime uses cameras and artificial intelligence to steer fans to the shortest concession stand lines.
Tags: fans
helping
beer
quicker
Southwest Heat Wave Causes Snowpack To Melt Earlier, Quicker
2016-06-22 11:10:00| Climate Ark Climate Change & Global Warming Newsfeed
National Public Radio: Scientists say more heat will likely be the new normal for the Southwest. Water managers are warning that soaring temperatures are also causing the region's already stressed snowpack to melt faster.
Tags: earlier
heat
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southwest