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What\'s a Brand Worth?

2014-07-28 21:35:00| Happi Breaking News

Americans spend billions for brand names

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US: Brewers urged to experiment as US consumers identify with brand, style - research

2014-07-28 19:16:00| Daily beverage news and comment - from just-drinks.com

New research suggests drinking craft beer is a "lifestyle choice" for younger US consumers, with two-thirds claiming that both brand and beer style reflects who they are.

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Comment - Beer - What's in a (Brand) Name?

2014-07-28 17:06:00| Daily beverage news and comment - from just-drinks.com

This month, Larry Nelson considers the importance of a reliable brand name for your beer. Anyone fancy a Mr Winky?

Tags: name comment brand beer

 

Samsung most popular smartphone brand in emerging markets: survey

2014-07-28 05:41:10| Semiconductors - Topix.net

South Korea's tech giant Samsung Electronics Co. is the most popular smartphone brand in a handful of emerging markets, a survey showed Monday, outdoing rivals at home and abroad such as Apple Inc. of the United States and local competitor LG Electronics Inc. In the poll conducted by Credit Suisse Research Institute on 15,873 users from nine ... (more)

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The Michael Kors Brand Could Be Headed For A Big Crash

2014-07-27 22:09:00| Apparel - Topix.net

Widespread popularity is the "kiss of death for trendy fashion brands, particularly those positioned in the up-market younger consumer sectors, Michael Kors has also has several brands at different price points, a strategy that could easily backfire, Lewis says .

Tags: big michael brand crash

 

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