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US: Big brewers should ditch brand extensions for new styles - research

2014-01-29 13:31:00| Daily beverage news and comment - from just-drinks.com

Mainstream US brewers have mostly failed to have a "lasting impact" on sales with expensive brand extensions and should instead copy craft brewers by launching new styles, according to a new report.

Tags: research big brand styles

 

CHINA: Sojitz to expand Admiral shoe brand in East Asia

2014-01-28 12:56:00| Daily apparel & textile news and comment - from just-style.com

Chinese manufacturer Sojitz General Merchandise Corp has acquired the trademark rights to England's Admiral casual fashion brand for five regions in East Asia.

Tags: china east brand asia

 
 

Acsis and Kodak Demonstrate Brand Protection Strategies at Anti-Counterfeiting Summit

2014-01-24 06:00:00| Industrial Newsroom - All News for Today

Invisible serialization and marking technology provide the ability to print and track both visible and covert barcodes on the same item to manage diversion and counterfeiting issues<br /> <br /> ROCHESTER, N.Y. and MARLTON, N.J. &ndash; Acsis Inc., the market leader for Enterprise Serialization&trade; solutions, and Kodak, provider of Brand Protection Solutions and Services, will offer hands-on demonstrations of packaging and invisible serialization technologies that protect products from ...This story is related to the following:Vision SystemsRetail and Sales EquipmentLabels, Tags, Signage and EquipmentSearch for suppliers of: Label Printing Software | Anti Fraud Software | Product Coding Marking Devices | Barcode Marking Devices |

Tags: brand protection strategies demonstrate

 

AUS: SABMiller to phase out Bluetongue brand as brewery faces closure

2014-01-23 15:08:00| Daily beverage news and comment - from just-drinks.com

SABMiller-owned Carlton & United Breweries is to discontinue its Bluetongue beer brand as it plans to shutter its Australian production site.

Tags: aus brand phase faces

 

Brand & Oppenheimer acquires Performance Textiles

2014-01-23 06:00:00| Nonwovens Industry Breaking News

Praesidian Capital increases investment in B&O to support acquisition.

Tags: performance brand textiles acquires

 

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